Varnada Hotel
Address
No longer standing. Burned down in 1918. Once sat on the corner of Brooksville Avenue and East Jefferson Street. It is now a parking lot with no address.
Year Built
1900
First Owner
L.B. Varn
A bird's eye view of Jefferson Street in 1915. The Varnada Hotel is on the left, Southern Hotel on the right. Between the hotels is N. Brooksville Avenue. The David Sasser law firm building is where the Southern Hotel was. - Robert Martinez Old Brooksville in Photos and Stories
The Varnada Hotel is the building to the left of the most prominent building in the postcard.
The Varnada Hotel is the rightmost building with the white columns
The Varnada Hotel is the rightmost building with the white columns
The car lot to the left of this image is where the Varnada Hotel once stood. Photo take in the 1950's by Bob Martinez.
Learn More about the Walking Tours
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101 North Brooksville Avenue -Publix
As we stand at 101 North Brooksville Avenue, now home to the charming Easy Street Home Decor, let’s peel back the layers of history at this site. From the elegance of a grand hotel to the hum of a mid-century auto parts store, this corner has seen it all. Join me as we explore the story of the Varnada Hotel, the Western Auto, and the first Publix Supermarket.
Imagine Brooksville in the early 20th century, a growing town welcoming visitors with open arms. At this very location stood the Varnada Hotel, a beautiful establishment that was the pride of the community. Built likely in the late 19th or early 20th century, the hotel served as a hub for travelers and locals alike, offering a place to rest, dine, and socialize. Its architecture, possibly featuring the Victorian or Classical Revival styles popular in Florida at the time, would have been a striking sight along Brooksville Avenue. But tragedy struck in April 1918, when a devastating fire reduced the Varnada to ashes, leaving only memories of its grandeur.
Fast forward to the 1950s, a time of post-war optimism and booming car culture. The site was reborn with a new building, practical and modern, designed to meet the needs of a changing town. This structure housed two anchors of mid-century commerce: a Publix supermarket and a Western Auto store. Picture the scene: chrome bumpers gleaming in the Florida sun, locals popping into Western Auto for spark plugs or tires, while next door, shoppers filled their carts with groceries at Publix. The store’s signage, bold and colorful in the 1950s style, would have beckoned drivers along North Brooksville Avenue.
Over time, the site evolved again. The portion of the building that housed Publix was demolished, replaced by a parking lot to serve the area’s modern needs. But the section that held Western Auto remains, its sturdy walls now home to Easy Street Home Decor, a boutique offering furniture and design inspiration. As you look at the building today, notice its mid-century lines—a flat roof and large windows, typical of 1950s commercial architecture. These features connect us to an era when this corner buzzed with the energy of a town on the move.
Citations
“Historic Brooksville Walking Tour Information,” provided by user “Architectural Styles in Florida,” Florida Historical Society, accessed April 15, 2025, https://myfloridahistory.org.
“Western Auto,” Kansas City Historical Society, https://kchistory.org.
“1950s Commercial Architecture,” National Register of Historic Places, https://www.nps.gov/nr.
“Publix History,” Publix Super Markets, accessed April 15, 2025, https://corporate.publix.com/about-publix/history.
“Brooksville Historical Archives,” Hernando County Public Library, https://www.hernandocountylibrary.us.
“Hernando County Tourism History,” Visit Florida, https://www.visitflorida.com.
“Florida’s Suburban Boom,” University of Florida Urban Studies, https://ufdc.ufl.edu.
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101 Brooksville Avenue -Western Auto
As we stand at 101 Brooksville Avenue, now home to the charming Easy Street Home Decor, let us peel back the layers of history at this site. From the elegance of a grand hotel to the hum of a mid-century auto parts store, this corner has seen it all. Join me as we explore the story of the Varnada Hotel, the Western Auto, and the evolution of this bustling spot.
Imagine Brooksville in the early 20th century, a growing town welcoming visitors with open arms. At this very location stood the Varnada Hotel, a beautiful establishment that was the pride of the community. Likely built in the late 19th or early 20th century, the hotel was a hub for travelers and locals alike, offering a place to rest, dine, and gather. Its architecture, featuring the Victorian and Classical Revival styles popular in Florida at the time, would have been a striking sight along Brooksville Avenue. But tragedy struck in April 1918, when a devastating fire reduced the Varnada to ashes, leaving only memories of its grandeur.
Fast forward to the 1950s, a time of post-war optimism and booming car culture. The site was reborn with a new building, practical and modern, designed to meet the needs of a changing town. This structure housed two anchors of mid-century commerce: a Publix supermarket and a Western Auto store. Western Auto, a popular chain known for auto parts, tools, and even bicycles, was a go-to for Brooksville’s car enthusiasts and DIY mechanics. Picture the scene: chrome bumpers gleaming in the Florida sun, locals popping into Western Auto for spark plugs or tires, while next door, shoppers filled their carts with groceries at Publix. The store’s signage, bold and colorful in the 1950s style, would have beckoned drivers along South Brooksville Avenue.
The Western Auto wasn’t just a store; it was a reflection of America’s love affair with the automobile. Founded in 1909, the chain expanded to hundreds of locations by the 1950s, offering a wide range of products, including batteries and car radios, often under its own “Wizard” brand. In Brooksville, it served as a community hub where mechanics swapped tips and families outfitted their cars for road trips. Its neighbor, Publix, was equally significant, marking one of the supermarket chain’s early expansions in Florida, a testament to Brooksville’s growing population and economic vitality.
Over time, the site underwent further evolution. The portion of the building that housed Publix was demolished, replaced by a parking lot to serve the area’s modern needs. But the section that held Western Auto remains, its sturdy walls now home to Easy Street Home Decor, a boutique offering furniture and design inspiration. As you look at the building today, notice its mid-century lines—a flat roof and large windows, typical of 1950s commercial architecture. These features connect us to an era when this corner buzzed with the energy of a town on the move.
As we stand here, let’s reflect on the resilience of this site. From the Varnada Hotel’s elegant halls to the clatter of wrenches at Western Auto, and now the cozy charm of Easy Street Home Decor, 101 Brooksville Avenue tells a story of adaptation and community spirit. Take a moment to imagine the laughter of hotel guests, the hum of 1950s cars, and the quiet pride of a town that keeps moving forward. As we continue our tour, let’s head to the next stop, where more of Brooksville’s history awaits.
Citations
“Historic Brooksville Walking Tour Information,” provided by user.
“Architectural Styles in Florida,” Florida Historical Society, https://myfloridahistory.org.
“Western Auto,” Kansas City Historical Society, https://kchistory.org.
“1950s Commercial Architecture,” National Register of Historic Places, https://www.nps.gov/nr.
“Publix History,” Publix Super Markets, accessed April 15, 2025, https://corporate.publix.com/about-publix/history.
“Brooksville Historical Archives,” Hernando County Public Library, https://www.hernandocountylibrary.us.
“Hernando County Tourism History,” Visit Florida, https://www.visitflorida.com.
“Florida’s Suburban Boom,” University of Florida Urban Studies, https://ufdc.ufl.edu.
The Architecture
Coming soon